Roots: Started in San Francisco in 2003 by Rob "Magnethead" Collinson.
A magazine?! This is an outrage! Yeah, it is. But Low Card has become the defacto hat brand for all the cool hesh skaters in America, so deal with it. Also, the mag's graphic tees, baseball shirts, coaches jackets, and beanies are all highly dope. The custom mesh hat program is the way to go if you feel the need to wear your "yeah, I skate" calling card on your head.