Roots: Founded in 1998 by Nick Tershay.
You probably know Diamond for the caps, tees, hoodies, and sneaker collab hype that have had the Internet going nuts for years, but it's important that you recognize the brand's roots in skate. Yes, the list of collaborations and rapper co-signs is long (too long to list here), but for skate nerds the team is way more impressive—Raven Tershy, Ryan Sheckler, Torey Pudwill, Shane O'Neil, Stevie Williams, Paul Rodriguez... The list goes on. With an impressive spring range dropping this month that now includes footwear, Diamond is a man's best friend.