Roots: Founded by Jim Mitchell and Sam Coombies in 2009 in Sydney, Australia.
The Critical Slide Society started as an idea tossed around a small beachside cottage in East Australia and quickly became a full-blown force that takes inspiration from surf, fashion, and art. And, perhaps most importantly, the brand doesn't take itself too seriously.
The results born from these efforts reflect that attitude seamlessly, and the collection from down under features a lot of sun-faded muted colors alongside fun prints. So even if you only get a weekend in the sand once a year, you'll look extra breezy in TCSS.