Roots: Founded by Morgan Collett, Josh Rosen and Colin Tunstall in NYC in 2009.

If you don't know about Saturdays by now, then you're simply not paying attention. The brand found that perfect sweet spot between beachy breeziness and NYC downtown  cool. No single piece is boring, but every items stands out and complements the surfer rocking the gear. Like all good design, Saturdays created a demand that stylish city folk didn't realize they had: surf clothing that still looked good in the office, at the bar, or on a date. And, of course, in the sand.