Roots: Founded by Drew Down in Sydney, Australia, in 1992.
In Australia, surfing is one of the biggest influences on the overall youth culture. As far as surfing apparel goes, Insight is leading the pack of Aussie brands both new and old. Since 1992, the company has drawn on their surf heritage to create clothes that touch on various other aspects of youth culture including skating, art, and music.
Insight is now stocked in over 40 countries and in premiere shops around the world. The clothes are consistently fresh, but look even better with the salt spots, rips, and beer stains that happen on any weekend surf trip.