People around the world surf for a multitude of reasons. Some love the rush of dropping in on a monster wave and ripping; others love the soulfulness of cruising on anything from ankle slappers to chest high. And after surfing took off post-WWII, the culture has definitely shaped a clothing style that uniquely combines fun, comfort, and sophistication.
There is a huge number of surf brands out there. Some brands incorporate all the above elements, other choose a specific focus in their aesthetic and mission. When choosing today's best, we took into account a brand's history, style, and overall philosophy in determining who deserves to be called the best. So no matter your skill level in the water, these are The 12 Best Surf Brands Right Now.