Asos originally launched in the UK, but after seeing huge success there, they decided to open up e-commerce to the U.S. Asos has its own in-house brand, with a majority of product cashing out at under $100. There are even 5-panel hats and snapbacks for $20. They offer free shipping all over the states, as well as free returns. With a policy like that? No wonder they are killing the game.