Saint Laurent Paris Opens First Store After Rebranding

Hint: it's very Hedi.

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As many of you may know, Hedi Slimane took the Y off YSL after taking over as creative director for the luxury brand. The change caused a bit of commotion, but has since calmed down a bit. The busy fashion week presentations are over and now, Saint Laurent Paris has debuted its first concept store since rebranding. 

Located in Berlin, Germany, the space spans two floors with 5,600 square feet of space—enough to hold much of the men's and women's Ready to Wear collection. Inspired by French Art Deco, the store design is very minimal with a black and white colorway thanks to the marble used for the floor and shelving units. They should have added a twerk wall in there to spice things up a bit, no? If you’re visiting Berlin anytime soon, visit the space at the address below. 

Saint Laurent
Kurfürstendamm 52
10707 Berlin
Germany

[via highsnobiety]

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