In Minneapolis, there is a 100-year-old landmark water tower named Rusty that sits on an advertising agency, Carmichael Lynch. The agency decided to make use of the structure and give people a show via the forgotten about relic. They teamed up with the Minneapolis College of Art and Design to make a loop of mapping projections. They now give people of the city an artful light show, which you can see in the video below.
Minneapolis Ad Agency Team with Art College to Transform a City Landmark (Video)
Kudos to Carmichael Lynch and Minneapolis College of Art and Design.
Image via Complex Original
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