Once in a while, a brand comes along with a name nobody knows how to pronounce. Ch. is one of those brands. But before you go around saying C-h-period, save yourself the awkward moment by saying the name right—it’s pronounced Chapter.
Now, let's move on to the brand’s woven options for fall/winter 2013. The California-based label forgoes using models and uses different outdoor settings to show off the new collection. The visuals provide a look into the use of prints including on-trend paisley patterns and solid colored options if you want to keep your style subtle. Check out all the pieces above. Visit the Chapter website to keep up with the release.
[via Empire Ave]