Aloha Army (sister brand to In4mation) wanted to highlight the real Hawaii along with the brand's new gear in the spring/summer lookbook. “A lot of times, you’ll see Hawaii stereotyped and marketed in a way that’s not exactly representative of who we are. Creating a brand that’s an authentic representation of what it’s like to live in Hawaii is what this brand is all about,” says In4mation marketing director Jun Jo. You can forget about seeing shots of super crazy expensive resorts usually portrayed in travel catalogues. The brand has teamed up with photographer Brooke Dombroski to highlight the true island life. Included in the collection are caps and tees which will be available on the In4mants website.
