Acne's Designer Isn't Sure He Likes the Brand's Name

Time for re-branding?

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Acne has been in the midst of fashion headlines lately, thanks to Justin Bieber visiting the brand's London shop in interesting attire. Now, designer Jonny Johansson isn't quite sure he likes the brand's name.

While interviewed by the Wall Street Journal, Johnansson admitted, "I didn't like the name at all ... I don't know if I like it now either," Johansson said.

Hopefully, the designer's distaste with the brand's name doesn't stop him from pumping out fresh clothes.

You can read the complete article here.

[via WSJ]

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