Brand: Intel

Year: 2011

The eccentric lead singer of the Black Eyed Peas, political activist, and part-time entrepreneur, now has another off-stage venture as creative director for the electronics company, Intel. Since 2011, Will.i. am has been assisting Intel in creative direction, collaborating in the development of new technology with specific relevance to art and music. According to the company, Intel and Will.i.am share a "strong interest in innovation around music, art, and lifestyle." The seven-time Grammy award winner claims that his position with Intel is not just a title, and he is more than a brand ambassador, as he regularly attends conferences and pitches creative ideas to the team.