There's a reason why stores like Abercrombie & Fitch pump a signature fragrance so heavily out their doors. We relate smells to memories. The store's scent is so recognizable that smelling it on clothes or someone else makes you immediately think of Abercrombie and their half-naked models. Teens love that shit. You might not shop there now, but you know exactly which scent we're talking about. Now that's brand marketing.