Sometimes, we can't really explain it either. But Supreme has a pull over us that, no matter what, keeps us coming back for more. And it's not just Supreme; a lot of dudes are loyal to certain brands to the point that it's akin to being a sports fan. We want to know the latest news, we cop everything they put out, and there's a connection we have to the brand. Call it pathetic, weird, or stupid, but it's not going to change anytime soon.