You tell your girl you're with your friends. You tell your friends you're with your girl. But you're actually just alone at the mall.
Eventually, this web of lies is coming to come crashing down on you. At this point, the work that goes into keeping up with all the lies doesn't even make the shopping worth it. But you're addicted and you'd sell your soul for another chance to cruise shops and pop tags. So the lies will continue, as will the shopping.