If you want people to bother reading your work, you'd better provide something that they can't find elsewhere—original information. Become a source. Work the style beat like reporters used to in the olden times. Whether it's the wool sourcing locations of Loro Piana or who was walking the runway in the latest Hood by Air fashion show, it's good to learn and keep knowledge of all facets of the industry. It ain't always about "that shit looks dope." Sometimes describing the intricate features or relishing in the history of a product is more rewarding to the reader. Make phone calls, do in-depth research, read obscure magazines and books to get your knowledge up. Earn respect by putting in the work.