28. Valentine Typewriter

Year Invented: 1969

Designer: Ettore Sottass

Olivetti regarded design as a top priority in product development, collaborating with influential designers like Le Corbusier and Louis Khanh. Not surprisingly, many of their products are in the Museum of Modern Art's permanent collection. One of Olivetti's most famous designs was their Valentine typewriter, designed by Ettore Sottass and Perry King. The Valentine was unique, in that it was designed to be an attractive object. The designers wanted something that was anti-machine, anti-work, and something that people would enjoyed using.

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