3. Kobe ethers himself in an all-white everything editorial.
When: May 2010
There are certain moments when you know someone has been utterly Ethered. Whether it's at the hands of someone else or his own damn fault, here's no analysis or follow-up required; dude just needs to bow out. Kobe's reign at the top has meant mad shots were taken by many opponents, but who knew he'd be his own victim of the Black, or White, Mamba.