If you want to thank a brand for injecting wild patterns, vivid color, and an element of outrageousness into '90s fashion, look no further than Versace. Before his murder in 1997, Gianni Versace created a bright world that celebrated the excess and flamboyance that became signature qualities of the '90s. Versace expanded into a full lifestyle brand that embraced baroque opulence, which is why current day rappers like French Montana and Rick Ross are such fans of the quintessential '90s brand.