Surfing's popularity exploded in the '90s alongside skating, and the brand that embodied surf culture and the sport's look more than anyone else was Quiksilver. So many people found that the ocean was calling their name, and in order to look the part of this popular lifestyle, Quiksilver had them decked out head to toe. Even kids in the Midwest who had never seen the Pacific knew that they had to get their hands on this very wavy brand.