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The 50 Best Brands of the '90s Jay-Z repping Phat Farm in 1998.

32. Phat Farm

Can Russell Simmons do no wrong? The man made argyle sweater vests cool. If that doesn't count as one of the greatest accomplishments of the '90s, then we need to re-consider our priorities. Phat Farm brought prep to the streets in the '90s, but in a way that was never considered cornball. How that happened is a remarkable feat, but adding an element of class was definitely something that helped every stylish dude out.

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