Pelle Pelle was an OG urban fashion company that launched simultaneously with the birth of hip-hop in 1978. What started out as a leather outerware company turned into a full apparel brand that was heavily endorsed and advertised by the biggest rap stars of the '90s. As one of the first brands to create extra baggy denim, it helped to create one of the most popular trends of the '90s. The brand was so popular and coveted that Big L rapped that he'd "Put one in your belly, leave you smelly, then take your Pelle Pelle."