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The 50 Best Brands of the '90s Erick Sermon in 1994.

30. Lugz

The brand was launched in 1993 as an obvious copycat of Timberland, but did anyone really care? Rugged boots were a must in the '90s, and the chunkiness of Lugz were the perfect finishing touch on any street look. Since their inception, Lugz had some of the most popular rappers star in their advertising campaigns-a tactic that got the brand on the feet of hip hop heads across the country.

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