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The 50 Best Brands of the '90s

26. Freshjive

Sure, everyone knew about Stussy and Supreme, but anyone rocking Freshjive automatically got whatever the equivalent of a hood pass is in the skating and surfing world. Started in 1989 by artist Rick Klotz, the brand quickly became known for dealing with touchy subjects like the Israeli-Palestine conflict, animal cruelty, police brutality, and government black-ops. Some heavy shit for a surf and skate brand, but luckily the brand also kept its groovy Cali vibes flowing strong.

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