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The 50 Best Brands of the '90s Prodigy wearing Echo Unltd. in 1996.

47. Ecko Unltd.

And we're not just saying that. What started as just another T-shirt brand became a force that looked to express all five pillars of hip-hop via clothing. In a backlash to the shiny suits and European designer clothes that were dominating a certain segment of hip-hop, underground artists like Mobb Deep and Large Professor started rocking Ecko (back when it was called Echo) and their cult followings soon followed suit. Pretty soon, the rhino logo was a symbol that represented a call for the golden era of hip-hop.

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