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The 50 Best Brands of the '90s

6. DKNY

DKNY was the spin-off line from Donna Karan, who was looking to design accessibly priced clothing for a younger crowd. The brand's unique silhouettes helped set the standard for the "downtown" look, and the brand was embraced by too-cool cliques of artists and musicians in NYC. And when Biggie raps about your brand in the party anthem "Hypnotize," you're probably set in terms of popularity.

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