Much like Versace, Coogi made dudes want color and vibrancy in their wardrobe. Admittedly, the Australian brand didn't seem cool when it was the signature look of Bill Cosby, but when an iconic photo of the Notorious B.I.G. rocking Coogi made the cover of The Source, everyone needed to get their hands on the textured sweaters. The sweaters became status symbols in the hood, and anyone rocking one of these was letting it be know he was "living better now, Coogi sweater now."