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The 50 Best Brands of the '90s

13. Comme des Garçons

Comme des Garçons Homme launched in 1984, and immediately changed the name of the men's style game. Throughout the '90s, designer Rei Kawakubo challenged any and all notions that previously were thought to be set in stone when it came to men's clothing. Form and color were deconstructed and put back together uniquely, giving guys in the '90s the chance to wildly experiment in ways they never had before. Such is Comme's influence on nearly every designer men's brand since that Cathy Horyn once remarked, No living designer, with the exception of Azzedine Alaïa, is held in higher esteem by her peers, and none has enriched our spirit in so many original and confounding ways."

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