Burton may not have invented snowboarding, but it definitely shaped the aesthetic that shredders adhered to throughout the '90s. From bright colors that stood out on the mountain to baggy pants and extra long jackets, Burton was the first brand to make gear that could be worn both on the slopes and off. As the sport's popularity reached enormous heights in the '90s, people even started to dress in Burton even if they were nowhere near a mountain or cold temps.