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The 50 Best Brands of the '90s

40. Billabong

Because of Australian surfers dominating the sport in the '80s and '90s, Billabong exploded out of the Land from Down Under in the '90s. Its popularity rose alongside surfing's dominance of pop culture, and we're pretty sure more than a couple smirking teenagers bought a T-shirt or boardshorts because of the "bong" in the name. The brand never eclipsed Quiksilver in terms of sales or exposure, but its designs were way more out there than a lot of other surf brands, which instantly created fans of the trippy, bright surf scene.

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