Also known as A#, the brand launched in the late '90s but immediately became a favorite of hardcore skate heads across the country. It was one of the first skating brands to incorporate the car culture of California into its DNA, and found a ready audience in both scenes. The goal of the brand was to utilize an education-based approach to spread their method-hence the classroom motifs of their ads-but skaters were stoked to just have gear that was as functional as it was stylish.