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The 50 Best Brands of the '90s

7. Air Jordan

Was any other sneaker more coveted than a crisp pair of Jordans? The brand essentially created sneaker culture as we know it, and was soon clipping the heels of Nike in terms of global domination. The apparel was just as dope as the sneakers, and they became the kicks of choice for celebs and cool kids everywhere. Whether you were balling on the court or aspiring to lead a baller lifestyle these were the shoes you needed if you were trynna be like Mike. And don't lie—everyone was trynna be like Mike in the '90s.

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