11. David Blaine Swims with Sharks for Adam Kimmell

When: October 2010

Original content from brands are more and more enjoyable, but none can contend with this ratchet-ass video of David Blaine swimming with great white sharks in head-to-toe Adam Kimmel. Filmed off the coast of Guadalupe, "Dressed for Dinner" gave Kimmel the chance to show off some of his goods and for Blaine to practice his breath-holding. The magician rocked a sharp tuxedo and two other looks while enormous sharks circled around him, resulting in a ratchet four minutes of clothing, humor, and imminent death.