When: September 2012
Most runway shows are pretty standard affairs. The music will be loud, the clothes will be great, and the models will stomp their way up and down the catwalk without smiling. So when Mark McNairy sent out Danny Brown, his muse for SS13, to close his premier NYFW show this past summer, people took notice. The confetti cannons going off helped, as did the gold lamé suit custom-made for the gap-toothed rapper.
When DB, who's lyrics and lifestyle embody ratchetness in all its glory, made it to the end of the runway, he stuck his tongue out, threw up two signs of the horns, and strutted backstage, stodgy old people in the crowd were confused, and those in the know could only try and wrap their heads around the ratchet moment that had just occurred. Danny and the Bruiser Brigade crew later posted the BTS video on their Tumblr, and one thing they made sure to point out was the "unsolicited model boobage" that made hanging out backstage such a joy.