Dollars to Pounds Doesn't Make Cents
Some (or most) of the best online boutiques aren't located in the US. This further complicates things for dudes who want to look fresh-dipped at all times. Although many of these sites hold huge sales on a frequent basis, you've got to watch for the conversion rate (and international shipping, amongst other things). What seems like a great deal on the surface, might actually cost you more than the item's retail value in the US. But, these sites also carry a lot of gear that can't be purchased in the US, so pick your battles.