One of the busiest booths at the Project Show in Las Vegas was SSUR's space in the MVMNT section of the floor. People crowded around trying to snap photos and get a better look at the goods on display. The only thing is, unlike every single other brand at the show, SSUR chose to forgo showcasing their FW13 collection and instead had an artwork titled Con Dinero-Sin Dinero installed in their space. No one really knew what to make of the booth, but in this video the founder of SSUR, Russ Karablin, explains the process and mission of this interesting move no one was expecting to find at an industry tradeshow.
