Diet Coke may be the soft drink choice for the fashion industry. In between designing for his eponymous brands and Louis Vuitton, Marc Jacobs will now be the creative director of the soda as well. And how did the do-it-all designer celebrate? By popping bottles (well, cans). The designer shot a series of shirtless images of himself cracking, drinking, spraying, and crushing a can of the sugar-free beverage. Jacobs takes over for previous creative director (and fashion designer), Jean Paul Gaultier. Will this power move get you to drink more of the popular drink?

[via NY Daily News]


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