Levi’s has been making a conscious effort to go green. First, they saved 16 million liters of water with the Levis “Water<Less” collection, and now the San Francisco-based brand is turning garbage into jeans. All those used red Dixie cups, old soda bottles, and your chewed up credit cards are being put to use in the new Waste collection. It takes roughly eight bottles to make one pair of jeans, but with the way we consume and recycle daily, there’s enough to go around. Hey, it’s better than incinerating the plastic and burning a hole in the Ozone Layer. Check out the video below.
[via Denimology]
