If your first pair of raw denim didn't come from a French brand, there's a good chance it was a good 'ol pair of Levi's 501s. Well, the original jean turned 140-years-old this year, and shows no sign of rust or slowing down. So what did the San Francisco-based brand choose to do to celebrate this iconic jean? Shoot a lookbook full of miners and ye old heritage bros? Nope. Levi's actually just chose regular folk, wearing the jeans the way they like. You can even upload you and your 501s to Levi's website

[via Hypebeast]


Watch Now