Ralph Lauren’s Rugby line is now shuttered, but there’s a new store in town to take over the prep set. J. Press York Street quietly opened its doors at a new location on Bleecker St this past weekend. The  flagship location is, “inspired by the Ivy League culture of Secret Societies,” but you won’t have to drink the secret punch to get inside these doors. To try on fresh new takes on Ivy League style, visit the shop at the location below. Go now while everyone else is busy with fashion week. 

J. Press York Street
304 Bleecker St.
New York, NY

[J.Press via Racked]