Supreme previewed its spring 2013 collection earlier this week, surprising people with a custom "Fuck Em" Rolex and quirky items like a life raft. On the practical side, there were some pretty cool hats, as always. The spring 2013 lookbook, in proper fashion, served to make items like tie-dyed button downs, mustard yellow fishtail parkas, and outlandish all-over prints featuring John F. Kennedy and handguns seem not only wearable, but covetable.
Perhaps that's why so many people were already lined up outside the brand's SoHo shop this morning despite the below freezing weather. If today's first drop is any inkling of the demand for new Supreme stuff, expect next week's online drop to instantly sell out of many goods as well. Take a look at some of the best-dressed—and most patient—people in New York. Here's our Gallery: Street Style at the Supreme New York Spring 2013 Drop.