The Homeless in Gothenburg campaign was built to help the nearly 3,400 homeless people in the city of Gothenburg, Sweden. Forsman and Bodenfors, the agency behind the project, says, "we have selected ten locations where they are likely to spend the night—and made it possible to book, as with any hotel...money is going to our work for socially vulnerable people." The campaign dually raises awareness and money for the people in the city who need it the most.
[via DesignBoom]
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