Malasian designer Ewan Yap created an interesting series that explores commercialization and the true power companies have over out minds. In the project, iconic graphics of brands are trimmed to a minimal form. The question is how much of a brand's image can you leave out before it isn't recognizable? It's thought-provoking how much a brand can be spotted even when most of the logo is gone.

[via DesignBoom]

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