20
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
20 Ways Hip-Hop Style Was Different 20 Years Ago Phat Farm jacket circa 1993

The streetwear "industry" was just beginning

Streetwear still existed, it just wasn't called "streetwear" yet. And it was a very, very different market than it is today. Prior to the rise of rapper-owned labels in the late '90s (word to Sean John and Bushi Sport), Russell Simmons entered the game with Phat Farm in 1992, while X-Large held it down in California as early as 1991. Before that, brands like Triple Five Soul and Cross Colours had been developing a more urban following since their debuts in 1989, and a little brand called Ecko Unltd. started in 1993. Of course, all the cool guys were copping their gear from the Stussy store in SoHo, but the fit and graphic sensibilities were totally different from what they are today.

 

Stay Connected with
Complex Style
blog comments powered by Disqus