20 London Fashion Insiders You Should Know

9. Shaun Samson

Occupation: Designer, Shaun Samson

The usual suspects are rapping about Raf Simons, Margiela, and Rick Owens now, but keep your ear out for Shaun Samson's name in verses to come. Just like Astrid Andersen, we named him one to watch last year. And in just these past few months, the California-bred London resident's creations were worn by high-profile tastemakers Rihanna and A$AP Rocky, so you know he's bound to get even more attention. The Central St. Martins grad's inspiration from skate culture resonates with younger fashion insiders, which means you're bound to recognize his signature oversized sportswear by next year.

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