Authenticity is a prized value for hipsters. If a band/artist/chef/brand isn't keeping it real, then they might as well be selling hipsters a bridge in Brooklyn. And since Brooklyn is so real, someone's probably buying it. But even more authentic is Pendleton, the Oregan-based brand that started in 1889 when a British immigrant began producing Indian blankets. The brand is a fluid channel for hipsters to appropriate Native American cultures, which are probably the realest ones of them all, cause, you know... (hipster makes vague gesture with PBR-filled hand and balefully stares across the party).