Insa’s “GIF-itti” is a great innovation to draw in a digital audience for graffiti and street art. One frame still exists as a static piece on a street somewhere for passersby to enjoy, but the finished product really has to be seen online. Whereas graffiti and street art have been monetized for decades now, it’s still pretty difficult to make money off a GIF. It basically has to be free, something that goes back to nostalgic feelings about early street art and graffiti, and which Insa embraces, having said, “I quite like the fact my GIFs can’t be [sic] brought or sold or hung on a gallery wall per se. Once a GIF has been uploaded, it is free to travel and be seen by many.” In that same article, Insa also notes that his GIFs can be seen online by a lot more people than might physically pass by the walls they are painted on. As with any photographed piece of graffiti, the potential audience goes from quite tiny to quite large as soon as the work is uploaded online; however, Insa’s GIFs have the added appeal of animation, which sets them apart from the crowd of traditional graffiti photographs being uploaded to the web.
Above: Mural at Unit 44 by Insa