Pitti Uomo is one of the most important events in menswear that should not be missed and Woolrich John Rich & Bros. showed their Fall/Winter 2013 in the stylish city of Florence, but something was a little different this time around, and we liked it. Commonly known for its flannel lumberjacks, Woolrich John Rich and Bros. decided to take a different route by dissecting its aesthetic in two: Town Concept and Mountain Concept. The town concept offers a dressier feel while staying true to its well-tailored British origin. On the other side of the spectrum, the mountain concept has raised the bar by integrating technical aspects while having the ability to remain functional for the outdoorsman that doesn't have an hour to waste on getting dressed everyday.