40. Oscar and Jesus
Oscar and Jesus is one of those Japanese brands that is so elusive you can't be sure it truly exists until you visit their flagship store in Shinjuku. The brand was founded in 2007, and found success among Tokyo's most stylish dudes in 2008. Their collections are shown in highly exclusive exhibitions in Paris, and their debut Tokyo show in 2010 mainly used distressed fabrics that caught the eye of Kanye West. The rapper wore Oscar and Jesus in the "All of the Lights" video, and other stylish dudes like Drake and Usher have been seen rocking the brand. While the info out there is scarce, it'd pay to get familiar now before every aspiring hypebeast jumps on this brand.